Customer Focused Services
Buying an engagement ring is a big step. You deserve to approach it well-informed and with confidence. Which is why we’ve revolutionized the old retail model, which offered thousands of disjointed, off-the-rack designs, leaving it to the customer to figure out the rest.
We’re giving you the tools to make the ring of your dreams a reality.

Custom Prototyping
Whether you’re shopping together, for another, or for yourself, you want to be certain. Our custom prototypes use non-precious materials but the same high-level craftsmanship and attention to detail to replicate the real thing. It’s a low-cost option to assess every detail in person to make sure it looks and wears as you expect.
Half the cost will be credited against your final purchase, whether you make changes or keep it the same. You even get to keep the prototype for occasions like travel where you may want to leave your ring at home.
Try at Home
When the design options are almost infinite, it can be hard to know where to start. It’s with this in mind that we’ve created a rotating collection of popular and classic designs for you to try at home to see what feels right for you and give you an idea of what you want. Just like in our custom prototypes we use non-precious metals and the same high-level craftsmanship and attention to details.
We’ll send you up to 3 designs at once at no charge.


Diamond Matrix
The traditional diamond shopping experience involves retailers telling you what they have and letting you figure it out. We’ve turned that outdated model on its head with our Diamond Matrix.
You provide your budget, target size, and what’s most important to you and we’ll find you the best available certified diamond.
Bespoke Jewelry
If you can’t find your exact ring in our Ring Builder or anywhere else, contact us about commissioning a bespoke design. From finding the exact diamond or gemstone, to crafting the perfect design, our expert designers can work with you every step of the way.
We even have a gallery of previously made, bespoke designs to get the creative process started.

Get a Prototype
An engagement ring is an incredibly personal purchase, so we want to make sure you’re getting exactly what you want before you set it in stone. That’s why we offer the option to order a prototype of any ring you create on our site. Using non-precious materials but the same high-level craftsmanship, you’ll get an exact replica of your ring giving you the opportunity to approve every detail before making your final purchase.

Design Your Ring

Select Prototype
