Customer Focused Services

Buying an engagement ring is a big step. You deserve to approach it well-informed and with confidence. Which is why we’ve revolutionized the old retail model, which offered thousands of disjointed, off-the-rack designs, leaving it to the customer to figure out the rest. 

We’re giving you the tools to make the ring of your dreams a reality.

Custom Prototyping

Whether you’re shopping together, for another, or for yourself, you want to be certain. Our custom prototypes use non-precious materials but the same high-level craftsmanship and attention to detail to replicate the real thing. It’s a low-cost option to assess every detail in person to make sure it looks and wears as you expect.

Half the cost will be credited against your final purchase, whether you make changes or keep it the same. You even get to keep the prototype for occasions like travel where you may want to leave your ring at home.

Try at Home

When the design options are almost infinite, it can be hard to know where to start. It’s with this in mind that we’ve created a rotating collection of popular and classic designs for you to try at home to see what feels right for you and give you an idea of what you want. Just like in our custom prototypes we use non-precious metals and the same high-level craftsmanship and attention to details.

We’ll send you up to 3 designs at once at no charge.

Diamond Matrix

The traditional diamond shopping experience involves retailers telling you what they have and letting you figure it out. We’ve turned that outdated model on its head with our Diamond Matrix.

You provide your budget, target size, and what’s most important to you and we’ll find you the best available certified diamond.

Bespoke Jewelry

If you can’t find your exact ring in our Ring Builder or anywhere else, contact us about commissioning a bespoke design. From finding the exact diamond or gemstone, to crafting the perfect design, our expert designers can work with you every step of the way.

We even have a gallery of previously made, bespoke designs to get the creative process started.


Get a Prototype

An engagement ring is an incredibly personal purchase, so we want to make sure you’re getting exactly what you want before you set it in stone. That’s why we offer the option to order a prototype of any ring you create on our site. Using non-precious materials but the same high-level craftsmanship, you’ll get an exact replica of your ring giving you the opportunity to approve every detail before making your final purchase.

Design Your Ring

Design your ideal ring in our custom ring builder. Every ring option within our custom builder can be made into a prototype.

Select Prototype

Instead of selecting Add to Bag, select “Order Custom Prototype.” Make sure to select the right finger size and metal when building your ring so you can get a true sense of the look and feel.

Peace of Mind

Once you’ve seen your replica, you can tweak it or order the real thing. You’ll get 50% of the prototype cost credited to the purchase and can keep the prototype for insurance or to wear while traveling.

Why Order A Custom Prototype?

Try Before You Buy

Just like test-driving a car, pictures are informative, but nothing replaces taking it for a spin. For something you’ll wear every day, it’s essential the ring not only looks great but is comfortable too. By ordering a custom prototype you can make sure that every detail exceeds your expectations. It also helps ensure you avoid the most common mistake – ordering the wrong ring size. No one likes having to send away their ring right after getting engaged but too small a ring can be painful to wear, too large can be prone to slipping right off!

Budgeting and Insurance

When you order a custom prototype, we’ll credit 50% of its cost against any engagement ring you purchase within 18 months. Once you’ve made your purchase, it’s important to insure it. There are countless stories of rings being lost abroad, at the beach, or even down a drain. Having a prototype of your ring can expedite the insurance process and you can ensure that any replacement or repair is exactly the same as your cherished piece. You can even leave the real thing at home when you travel and wear the prototype instead.


Bespoke Jewelry

We’ve worked to create design elements that enable tens of thousands of variations in our Ring Builder, but the possibilities with jewelry design are limitless. Sometimes you have a vision for something never before seen, something truly bespoke. 

Whether you want to re-create a family heirloom or design something totally new, we have decades of experience to refine and bring your vision to reality.

Get in Touch!

Start with our bespoke consultation form to let us know you are interested in commissioning a design.

If you have an account, you can also use our favorites feature to highlight designs on our site that you want to incorporate. Once we’ve established the scope and nature of the design we’ll provide you an estimate via email.

When you approve the estimate, we’ll create a 3D model of your design and send you an interactive rendering so you can review every detail from every angle.

From there you can make revisions or even request a custom prototype to see the design in person.

Once you’ve approved the design we’ll begin production. Bespoke designs can be completed in as little as 2 weeks.

Click below to see many of our favorite projects in our regularly updated Bespoke Inspiration Gallery.