What Makes Us Better

That Specific Company was founded by a father and son, with a shared aim to personalize the engagement ring buying process and bring transparency to an often confusing transaction. We do this by leveraging the best of both generations. We have the unique privilege of combining 50+ years of manufacturing experience for top brands in the jewelry industry with modern technology and a customer-centric approach to shopping.

We are proud to design and manufacture every ring ourselves, in a factory located in New York City. Cutting out the middleman of traditional retailers, we can offer higher quality standards, true custom designs, unprecedented prototyping, and a new way to shop for diamonds that empowers our customers through choice and information to maximize your budget.

Diamonds, metal, and craftsmanship are all you need for an engagement ring, and this simplicity is what allows true quality to shine through. Purchasing an engagement ring should be simple too, so we’ve streamlined the process allowing you to focus on the only question that truly matters.


We’ve created a diamond search and buying process unlike anywhere else. Since we are not bound by restrictive listing agreements, we can work from the largest possible pool of diamonds so that we can apply our rigorous standards and aggressively pursue the best possible price.

Working with your choice of either natural or lab-grown diamonds, every diamond we source is from a supplier going above and beyond the requirements of the Kimberley Process. We require all center diamonds to be accompanied by a gemological grade report, with the lab and report number laser inscribed to ensure we can track and verify the diamond. 


As with diamonds, we apply stringent quality and ethical standards to the metal we source. We only work with suppliers that are certified as conflict-free, that aim to use recycled metals wherever possible.

We source our precious metals on a regular basis, and in doing so, we adapt to the metal market to offer the best and most accurate pricing on Gold and Platinum. When market circumstances allow for our customers to save, like the current a-historical dip in Platinum value relative to Gold, we pass those savings on.


From start to finish, everything is designed and manufactured in our New York City factory.

Using cutting-edge 3-D designing and printing, we can enhance our generations of experience handcrafting jewelry so that we can deliver customized pieces faster than conventional retailers can deliver their imported, stock items.

We can also offer unmatched services, including Custom Prototyping and Free Try at Home, making the tangible benefits of brick-and-mortar shopping possible in the convenience of your own home.