That Specific - Fine Jewelry Shopping Tailored to You

Create a ring as unique as the one you love.

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Popular Customizations

To Start Your Design Process

Half Round Diamond Shank

6-Prong Solitaire

Straight Diamond Shank

6-Prong Solitaire

Tapered Diamond Shank

Floral Halo

Straight Diamond Shank

Straight Diamond Shank

Split Prong Solitaire

Half Round Diamond Shank

Split Prong Solitaire

Half Round Diamond Shank

6-Prong Solitaire

Straight Diamond Shank

6-Prong Solitaire

Tapered Diamond Shank

Floral Halo

Straight Diamond Shank

Straight Diamond Shank

Split Prong Solitaire

Half Round Diamond Shank

Split Prong Solitaire

Starting at $983

Start with a Diamond Start with a Ring

Classic Collection

Design Your Classic

Shop By Type

Designer Collection

Form and Function.

These words are at the forefront of every piece in this collection.

Taking inspiration from the world around us, and shaped by how we wear jewelry within it.

Every piece aims not only to astonish you with their appearance, but with the ease and comfort of wearing them.

Market Specials

Bands

Jewelry

Diamond Market Loop

Diamond Buying Done Better

Finding a diamond is the most expensive and stressful part of engagement ring shopping. It doesn't have to be. Our patented diamond search and our commitment to transparency take away the stress and the mystery. We're so confident in our methods that we guarantee to match or beat any estimate we make even if we find you a bigger or better diamond. And to help you in this process we publish a monthly roundup of the diamond market so you can start your search confident and informed.

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Pressure Makes Diamonds, Not Decisions!

We have confidence in our pieces and want you to have the chance to see and wear them, at your own pace, before making a major financial commitment. Get an exact replica of your design at fraction of the cost along with a 1-on-1 design consultation. It’s yours to keep and you can apply 50% of the prototype’s cost to your final purchase.

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Knowledge is Power

Timeless or contemporary, all our designs are meticulously broken down to ensure every component fits perfectly. From stone, to setting, to shank every element is individually crafted only once we receive your order – so no two pieces are exactly alike.

We’ve put together a collection of resources that are approachable and comprehensive so that in no time you’ll be able to make design decisions with confidence and your dream ring will be a reality!

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Every Detail Considered

Whether you are re-creating a family heirloom or designing something totally new, we leverage our decades of manufacturing experience and cutting-edge design technology to make something totally unique to you.

Be as hands on as you want, we can involve you in every step of our process to make sure your design is uniquely yours or take a kernel of an idea and come back with a fully realized piece of jewelry.

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We're Committed To Being

Better on Prices:

By breaking away from entrenched industry standards that help bottom lines instead of happy couples.

Better for the Planet:

By being more conscientious about what we make, when, and with what materials.

Better on Quality:

By working directly with our customers to create exactly what they want.

Cutting Out The Middleman:

Better on Prices: By cutting out retailers we can make a more sustainable margin while lowering prices for you.
Better for the Planet: No brick and mortar locations wasting energy, we also cut down on emissions and unnecessary packaging by skipping retailers and going straight to you.
Better on Quality: By skipping retailers we have the ability to devote more time to each order since we only work on pieces that real people have bought – no mass production oversights.

Sourcing Across The Industry:

Better on Prices: By not listing individual diamonds, we’re able to circumvent artificial price floors enabled by harmful listing restrictions, and have wider supplier competition bringing prices down.
Better for the Planet: Instead of only sourcing from the biggest sight-holders who only want to sell new material, we can work with smaller suppliers that buy previously mined diamonds that have less ecological impact than newly mined or grown diamonds.
Better on Quality: Having a wider pool to source diamonds means we can use the market to your advantage, having more competition to fill an order leads to better diamonds at better prices.

Implementing On Demand Production:

Better on Prices: We don’t have sunk costs on designs that don’t sell and we don’t get stuck overpaying for materials that we don’t use – both are leading contributors to price inflation.
Better for the Planet: We don’t waste energy or materials on pieces that just sit around unsold, so we’re not consuming additional material while have the same materials stagnant in inventory.
Better on Quality: We don’t retrofit existing pieces or cobble together ill-fitting elements, everything we make is wholly new and tailored to the details of the order.